Driving the future of culture
Lexus & TeamOne
Winner - Brandcenter Sprint 2022
Skills / Services
Skills here
Friends
TeamOne and Lexus wanted to get the attention of young creative visionaries and see Lexus as a desirable brand — and they didn't want to see an ad campaign. We presented them with a full plan to redefine car ownership and make Lexus owners patrons of culture.
Lexus will begin acquiring works of art, music, and fashion, directly supporting artists through patronage, and amassing a Lexus-owned collection of work. Every Lexus owner receives Curator status, a unique perk that gives them influential voting rights over what works Lexus supports.