INSURANCE ROAD TRIP

Art Direction, Graphic Design

Working again with IQ Agency, I created the concept and executed 18 print and over 50 digital pieces focused on converting current credit union checking and savings clients into auto insurance clients.

The campaign centered around the classic American road trip, and emphasized freedom, peace of mind, and security.

Agency
IQ Agency
Year
2018

Additional Credit

Graphic Design — Jay Littman
Copywriting — Christian Durrett
Copywriting — David Cook

Creative Direction — Carol Montoto