Creative Direction, Experience Design, Strategy

Rethinking karaoke by making every wall infinite

American karaoke bars suck. The Bridge takes you out of the dive and into the spotlight—wherever you want to shine.

The Bridge

COLLABORATORS

Kendall Boron - Art Direction, Concept, Brand, Video Editing

Mark McColey - Concept, Copy, Script

What if we made the Dave & Busters or TopGolf of karaoke? We took the appeal of private room karaoke and clad every wall in high-density LED panels to make anyone's singing dream a reality.

I developed the concept, designed the experience, and created the 3D environment. Made with Kendall Boron and Mark McColey.

While I love music and goofing off with my friends, crowded venues, crackly sound systems, mic-hogging regulars, and public humiliation is not my idea of a good time. American karaoke is pretty much my personal hell.

Japan’s karaoke bokkusu and South Korea’s noraebang—private karaoke rooms—fix many of the problems inherent in the American karaoke experience, but even then, it’s still pretty bare-bones. Usually, all that is provided is a microphone and perplexing stock footage on a flat-screen TV.

What if we cranked it up to eleven with modern, immersive technology, like the wall-to-wall screens used in Industrial Light & Magic's StageCraft™ soundstage?

Enter The Bridge, where each private karaoke room is wrapped in high-density LED screens that completely immerse patrons in infinite possibility. We’ve gotten rid of the stage, so stage-fright is a thing of the past. Belt Céline Dion from the deck of the Titanic. Groove with Montell Jordan in '90s Los Angeles. Sing "We Don't Talk About Bruno" from the courtyard of Casa Madrigal. The only thing holding you back is your own imagination.

And maybe your vocal range.*

* Auto-Tune optionally available

* Auto-Tune optionally available

* Auto-Tune optionally available

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© 2023

The typefaces used on this site are Right Grotesk and Editorial New from Pangram Pangram Foundry

This site was built with Framer.

👨‍🚀

© 2023

The typefaces used on this site are Right Grotesk and Editorial New from Pangram Pangram Foundry

This site was built with Framer.

👨‍🚀

© 2023

The typefaces used on this site are Right Grotesk and Editorial New from Pangram Pangram Foundry

This site was built with Framer.

👨‍🚀

© 2023

The typefaces used on this site are Right Grotesk and Editorial New from Pangram Pangram Foundry

This site was built with Framer.